Sustainability

Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.

The National Environmental Policy Act of 1969 committed the United States to sustainability, declaring it a national policy “to create and maintain conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.” 

In the years since NEPA was enacted, the public’s interest in sustainability has broadened. According to the National Research Council, there are many additional drivers for sustainability.

In the areas where the U.S. has seen considerable progress in sustainability, a common driver for sustainability efforts is citizens and other stakeholders concern. In addition, sustainability practitioners are becoming more ambitious in their sustainability efforts and are working together to share best practices to ensure the greatest environmental, economic and social impact.

While sustainability is about the future of our society, for today’s industries and businesses, it is also about commercial success. The mandate to transform businesses to respect environmental limits while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world.